A Bold Investment in Experience

While many Oregon wineries are pulling back due to declining tasting room visits, LucidWild Estate is making a contrarian bet—investing in a stunning new tasting room that redefines what wine hospitality can be. The husband-and-wife owners are putting the finishing touches on a striking modern facility overlooking their Dundee Hills vineyard, purchased in 2021.

Architectural Vision Meets Wine Philosophy in the Willamette Valley

The new tasting room represents more than just a place to pour wine—it’s an architectural statement. The sleek, modern design spans 15,000 square feet and produces 3,400 cases annually, positioning LucidWild as a boutique operation focused on quality over quantity. The facility features:

• A dramatic hillside location with panoramic vineyard views
• Contemporary architecture that contrasts beautifully with traditional wine country aesthetics
• Carefully designed spaces that encourage guests to linger and engage
• A “Jellies” (jellyfish) speakeasy concept on the lower level—a playful nod that adds intrigue
• Elevated wine and food options and private event spaces
• Wine caves carved into the hillside