Mission Statement

Passion for Excellence

LucidWild has a passion for excellence from every step in the sustainable grape growing and winemaking process. Authentic. Minimalistic. Premium. Natural winemaking.


LucidWild is 100% dry-farmed and certified LIVE Sustainable and Salmon Safe to ensure the highest expression of the estate. Proactive efforts to maintain healthy soil, healthy vines and a healthy relationship with the earth.

Customer Focused

Exceptional customer hospitality, service and personal experience.


Committed to transparency. We are open, honest and direct with our customers, employees and our community so everyone feels a part our Mission. Our level of transparency promotes open dialogue, accountability and integrity throughout LucidWild and with our employees and customers.

Everyone is a Leader

Leaders do not have to wait to become leaders at LucidWild. The gift of responsibility and leadership is highly encouraged at LucidWild.

Diversity and Inclusion

We celebrate diversity. We support diversity. We thrive on it for the benefit of our employees, our wines, our customers and our shared community. LucidWild is committed to fostering, cultivating and preserving a culture of diversity and inclusion.

LucidWild Gives Back

We rise by lifting others. We take pride in supporting mission driven non-profit organizations that share in our values of empowering the underprivileged, protecting the environment, and making the world a more equitable place for all.

Mission Over Profit

Commitment to our Mission will never be compromised by the opportunity for more revenue or profit. LucidWild prioritizes people, sustainable practices, exceptional wine and profitability in that order.