Mission Statement
LucidWild has a passion for excellence from every step in the sustainable grape growing and winemaking process. Authentic. Minimalistic. Premium. Natural winemaking.
LucidWild is 100% dry-farmed and certified LIVE Sustainable and Salmon Safe to ensure the highest expression of the estate. Proactive efforts to maintain healthy soil, healthy vines and a healthy relationship with the earth.
Exceptional customer hospitality, service and personal experience.
Committed to transparency. We are open, honest and direct with our customers, employees and our community so everyone feels a part our Mission. Our level of transparency promotes open dialogue, accountability and integrity throughout LucidWild and with our employees and customers.
Leaders do not have to wait to become leaders at LucidWild. The gift of responsibility and leadership is highly encouraged at LucidWild.
We celebrate diversity. We support diversity. We thrive on it for the benefit of our employees, our wines, our customers and our shared community. LucidWild is committed to fostering, cultivating and preserving a culture of diversity and inclusion.
We rise by lifting others. We take pride in supporting mission driven non-profit organizations that share in our values of empowering the underprivileged, protecting the environment, and making the world a more equitable place for all.
Commitment to our Mission will never be compromised by the opportunity for more revenue or profit. LucidWild prioritizes people, sustainable practices, exceptional wine and profitability in that order.